CHINA [2]: Although most
Chinese wine comes from the Xinjiang Autonomous Region on the border with
Pakistan, Afghanistan, Tajikistan, and Kazakhstan, a new northern area,
Ningxia Province, also bordering the Gobi Desert, is rapidly becoming the
center of China’s fine-wine industry. With 160,000 acres of vineyards planned
by 2020, Ningxia will be three times the size of Napa. The French luxury goods
giant LVMH has recently invested $28 million in a state-of-the-art winery
called Chandon. An international competition named "Bordeaux Against
Ningxia" was held in Beijing in December 2011, when experts from China and
France tasted five wines from each region. Ningxia was the clear winner, with
four out of five of the top wines. The best wine in the whole competition was
the 2009 Chairman's Reserve, a Cabernet Sauvignon which even Robert Parker
rated as “not bad.” It is unclear whether the name referred to Chairman Mao and
his Little Red Book.
Another rapidly
expanding wine-growing area is Shandong Province on the coast of the Yellow
Sea, which, with 140 wineries, already produces 40 percent of Chinese wine. The
latest company to invest in Shandong is Bordeaux’s Domains Barons de
Rothschild, which harvested its third vintage in 2015. Based on Rothschild’s
previous successes in California and Chile, Shandong Province is a region to
keep an eye on.
In just the
past decade, China has become one of the world’s top ten wine markets, and is
actually the largest consumer of red wine in the world, as well as being the
sixth largest producer of wine. Between 2006 and 2015, China’s wine consumption
grew by 54 percent. According to Sotheby’s, it is no longer London or New York
but Hong Kong which is now the world’s largest market for fine wines at
auction. Furthermore, China is one of the world’s biggest consumers of
Bordeaux’s Premier Cru wines, and has had a significant effect on the price
structure. Chinese billionaires have long had a predilection for Château Lafite
(like the English aristocracy before them), followed by Château Latour, Château
Mouton-Rothschild, Château Margaux and finally by Château Haut-Brion. This
preference for Lafite has had the unfortunate consequence of making Lafite the
most popular target of international wine-fraud, resulting in a number of
recent scandals and uncertainty in the Chinese market. There is a growing
tendency among Chinese billionaires, therefore, to focus on the previously
overlooked Château Haut-Brion wines (Jefferson’s favorite), because its unique
bottle shape makes it more difficult for criminals to reproduce.
But despite
China’s seeming integration into the international wine market, it retains
certain Chinese idiosyncrasies. For example, the reason that Chinese are almost
exclusively red wine drinkers has less to do with their appreciation of tannins
and more to do with red being a lucky color traditionally associated with good
fortune and good health. The Chinese still serve wine in small, shot-sized wine
glasses, and, although it is a sign of progress that wine is replacing strong
baijiu spirits at business banquets, it means that when that priceless 1959
Château Lafite is being poured, all the guests can toss it back in a hearty
group toast without even needing to taste it.
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