Parker’s wine
ratings dramatically affect the price of wine on the market. It is claimed that
the difference between a Parker score of 85 and 95 can be ten-million dollars
to the value of the wine. A wine that is rated at less than 70 can bankrupt the
wine grower. The prices that people pay for wine, the wines that retailers and
restaurants select to offer for sale, these are all affected by the judgments
of Robert Parker. Even though his judgments may be fair and his opinions
correct, I believe that it is wrong and unhealthy for any one individual to
have that much power. Of course there are other wine critics and magazines who
are also rating wines, but not only have most of them adopted Parker’s scoring
system, most of them have also adopted his tastes and his preferences for the
rich and powerful, oaky, fruit-forward reds that he so admires. Consequently we
are seeing an international standardization of taste, a ‘Parkerization’ of
wine.
But the ripple
effect goes even further than the wine market; it reaches as far as the cellar
and vineyard. A winegrower who may have a vision of a unique wine he wants to
make may hesitate or change his mind when thinking about how Parker might rate
it.
Of course there
are many who oppose Parker and the style of wine he promotes; the ‘hedonistic
fruit bombs’ – or ‘leg-spreaders’ as they are called. Parker once referred to
such people as an “anti-flavor wine elite”, a phrase which went viral on
Twitter and which has since been adopted by the very people he criticized.
Parker’s detractors now sign themselves AFWE.
Hence my
ambivalence about Robert Parker: I like his writing, I share his tastes and I
greatly respect his knowledge. Robert Parker should also be admired for making
wine popular and accessible to Americans and he should be commended for cutting
through much of the jargon and old-world mystique and bringing a New World
freshness to the business. Unfortunately, the majority of people do not read
his thoughtful tasting notes or his informed reviews; they just see the numbers
– the Parker Points on the shelf-talkers. That’s where power corrupts absolutely.
I just wish
there were a couple more Robert Parkers, equally informed and passionate, with
similar influence but with different tastes – not to mention a preference for a
20-point scoring system.
For a list of
all the French wines that Parker has awarded 100 points in his system, go to
http://www.comptoirdesmillesimes.com/blog/les-meilleurs-vins-robert-parker/
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